'I' or 'We?'

Something I’m asked about from time to time, is why people, when writing marketing material, web pages, blog posts etc, use the third person, or sole traders use ‘we’ and ‘our’ instead of just ‘I’ or ‘my.’

This topic was brought up in discussion when I did my small business training years ago. A participant asked why it was that people in business wrote about themselves as if they were someone else, or sole-traders used plural pronouns rather than singular? Read more